§ ?ever?l h?tel br?nd? ?re, theref?re, ?ffering ?h?rter w?rk-week?, ??ntr?lled/??mpul??ry le?ve pl?n?, ?nd ?ignifi??ntly better benefit? ?nd p?y p??k?ge?. Furtherm?re, re?li?ti? pr?m?ti?n g??l?, well-defined ??reer p?th? ?nd re??gniti?n ?f their ??ntributi?n t? the ?ver?ll devel?pment ?f the ??mp?ny ?re ??me ?f the m?del? br?nd? ?re empl?ying t? ret?in t?lent ?t their h?tel?. ? te?t?ment t? the?e ?h?nging time? i? the repe?ted in?lu?i?n ?f m?j?r h?tel br?nd? in the ‘T?p 100 pl??e? t? W?rk’ ?urvey? in the p??t few ye?r?.

§ ?n?ther n?t?ble trend i? the ?urge ?f h?tel ?ggreg?t?r? th?t

i? beginning t? h?ve ?n effe?t ?n the br?nded h?tel? in the budget ?nd e??n?my ?p??e, fuelled prim?rily by the pri?ing ?tr?tegy being empl?yed by the f?rmer. ?Y? R??m? ?nd ?irbnb, ??upled with ? few ?ther pl?yer? wh? ?re ?l?? r?mping up, it

i? likely th?t ?ver 1,00,000 r??m? exi?t in thi? new l?dging dimen?i?n ?lre?dy. The ?????ding effe?t? ?f their ?lm??t dr??ti? ?ver?ge r?te ?tr?tegy further ??t?ly?e? the r?te pr?blem.

Imp??t ?f G?vernment

P?li?ie?-

Ju?t ? few m?nth? b??k, the G?T ??un?il

pr?vided ? ?light ?igh ?f relief t? mid- m?rket ?nd luxury h?tel? by ?t?ting th?t

?nly r??m? with ? t?riff ?f R?.7,500 ?nd m?re, ?nd n?t R?.5,000 ?? de?l?red e?rlier,

w?uld h?ve ? G?T ?f 28%. H?tel r??m? with ? t?riff between R?. 2,500 t? R?.

7,500 w?uld h?ve ? G?T ?f 18%.1

The G?T ?n r??m t?riff? pr?ve? t?

be ? d?uble-edged ?w?rd; bef?re G?T ? h?tel r??m with ? t?riff ?f R?. 5000 w?uld

?ttr??t ?b?ut t?xe? ?m?unting t? ?b?ut 20%, theref?re, the ??me r??m w?uld be

pri?ed ?t R?. 6000 bef?re G?T ?nd R?. 5900 ?fter G?T. ?n the flip ?ide ? r??m with

? t?riff ?f R?. 7500 with t?xe? w?uld be pri?ed ?t R?. 9000 bef?re G?T ?nd R?.

9600 ?fter G?T. it will ?nly be l?gi??l if the h?telier fixe? the pri?e ?t R?.

7499 ?? th?t the fin?l ?m?unt t? the ?u?t?mer will be ?r?und R?. 8850 ?? it f?ll?

under the 18% t?x ?l?b.

Luxury h?tel? h?ve ?een ? dr?p in

???up?n?y in the p??t few m?nth? ?in?e there w?? ? ?ignifi??nt in?re??e in their

pri?ing, but f?r the ?ther h?tel?, it w?? pretty mu?h be w?rk ?? u?u?l, ?p?rt

fr?m ju?t d?uble ?he?king th?t the G?T n?rm? ?re being f?ll?wed ???ur?tely.

H??pit?lity

Indu?try Gr?wth Pr?je?ti?n?- ?ver?ll, the h??pit?lity indu?try h?d

? ??lid 2017 with the ninth ??n?e?utive ye?r ?f p??itive gr?wth. Every ye?r, ?TR,

? h??pit?lity indu?try d?t? ??mp?ny, predi?t? the indu?try’? gr?wth in five ??teg?rie?:

?upply, dem?nd, ???up?n?y, ?DR, ?nd RevP?R. We u?e their d?t? ?? ? gener?l ben?hm?rk

f?r the indu?try.2

?TR me??ure? gr?wth in ?even ?egment?,

in?luding independent pr?pertie?. The independent ?egment i? expe?ted t? ??me ?ut

?n t?p f?r ?DR ?nd RevP?R gr?wth, +2.8% ?nd +2.7% re?pe?tively.

F?r 2018, ?TR expe?t? t? ?ee n?min?l

gr?wth in every ??teg?ry ex?ept ???up?n?y, whi?h will experien?e ? min?r de?line.

Mu?h ?f the de?line in ???up?n?y i? due t? in?re??ed ?upply in the m?rket, r?ther

th?n ? de?re??e in the number ?f tr?veler?.

1 ClearTax

2 Ibef.org

and infoline.com