1.     
Partnership with reputed and renowned
companies.

2.     
Present in the international business
scenario.

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3.     
Secure and trusted channel for
facilitating online payments.

4.     
Provides numerous options for the middle
class targeting hotels and reservations.

5.     
Provides reservation facility for more
than 3800 hotels across 300 cities in India and over 90,000 hotels across the
world.

6.     
Ranbir Kapoor  as the Brand Ambassador.

7.     
Good brand image in the market.

8.     
Customers are satisfied with the
services of Yatra.

 

Weakness

1.      Unable
to attract customers who are not using the internet.

2.      Reluctance
in customers to avail bookings through online payments.

 

Opportunities

1.       Customers currently using traditional methods
of bookings.

2.      Offer
better travel packages in line to customer’s expectations.

3.      Explore
more areas and destinations in international tourism market.

 

Threats

1.      Possible
lack of co-ordination with tourism entities.

2.      Present
competition is increasing and have a substantial market share.

3.      Newly
emerging online portals with better and price competitive booking offerings.

McKinsey
7s Analysis-

 

 STUCTURE-

 

 

1.      QUALITY  CONTROL-

 

·        
Developing suitable and proper holiday
packages for its customers.

·        
Responsible for maintaining rules and
regulations of the government.

·        
Checking the quality and maintenance of
the hotels, rail tickets and air ticketing.

·        
Making the trip according to the budget
of customers.

 

2.      ACCOUNTS-

 

·        
Maintaining the accounting procedures
and rules at every stage.

·        
Maintaining the payment records of
customers and bank account details.

·        
Maintaining the details of total sales,
revenue and expenses.

 

3.      ADMINISTRATION-

 

·        
Keeping a check on the working of
different departments like human resources, marketing, production and sales.

 

4.      MARKETING AND PROMOTION-

 

·        
Involved in developing of different
marketing and promotional strategies such as social media marketing, digital
content etc.

 

5.      ADVERTISING DEPARTMENT-

 

 

·        
Keeps a check on the advertising
expenses of the company as it is major expense of the company.

·        
Devise new methods of advertising such
as pop up ads, notifications etc.

 

 

6.      HUMAN RESOURCES DEPARTMENT-

 

·        
Decides the compensation, salaries of
employees and wage of workers.

·        
Decides the perquisites, hike in
salaries of employees.

 

 

STRATEGY-

 

Yatra.com
 always focuses on the strategy of
‘making cheerful voyagers.’  It focuses
on reaching out to the customers who are present in small cities and making a
different travel itinerary for them that will suite them. It stresses on making
wonderful trip for their customers with optimum budget and maximum facilities.
It also focuses on different marketing campaigns as making Ranbir Kapoor as
their brand endorser. It has also also started social media marketing and
digital content marketing by collaborating with youtube star  Prajakta Koli.

 

SYSTEMS-

 

Data
Systems Used in the Yatra.com-

Data
frameworks in the Hotel business allude to PC frameworks in an inn that supply
data about that inn’s business operations. Data frameworks regularly
incorporate all automated frameworks which are utilized to accumulate
information consistently both for utilize inside and remotely. Data innovation
has affected each circle of human life over the most recent couple of decades
enormously.

 

·        
Transaction processing systems-

 

Handling
information successfully encourages the lodging to be more adaptable to
request, in understanding client and minimizing expenses. Exchange Processing
System permits business exchanges including the gathering, recovery, and
alteration of value-based information. This framework forms information created
about and by exchanges in the lodging. These frameworks are indispensable as
they guarantee that the information gathered is precise and convenient, which
builds work effectiveness.

 

·        
Point of sale (POS)-

 

POS
is the most well-known type of data frameworks utilized as a part of the Hotel
business. This mechanized framework monitors stock deals, for example, those
that would happen in a lodging eatery, bar, espresso or blessing shop. There
are different forms that are additionally utilized by the Front office of Hotel
and the Housekeeping division. These frameworks fuse registers, PCs and any
fringe gear that make be set up on a PC arrange.

 

·        
Management information system-

 

These
frameworks give data required by the lodging for appropriate administration of
staff and the offices. This framework can be utilized to break down and
encourage operational and key exercises and is utilized practically in regions,
for example, security, housekeeping, support, and monetary controls and
bookkeeping.

 

·        
Property management system-

 

This
is an extensive programming application which is utilized to cover essential
objectives, for example, coordination of the operational obligations of the
staff at the front office, deals, and arranging. Property administration
frameworks encourage the mechanization of essential capacities, for example,
visitor booking, visitor data, online reservations, and deals and promoting.

 

·        
Decision support system-

 

Choice
emotionally supportive networks help the basic leadership process. Every inn
makes a choices emotionally supportive network in view of the operational model
of the inn foundation. This framework is especially imperative in guaranteeing
that the lodging operations are practical and that choices are made in an
opportune way.

 

STAFF

 The 
staff of Yatra.com consists of various departmental heads and its
various offices in     different cities
and with the headquarters in Gurugram, Haryana.