Boasting an impressive worth of £91.8 billion and accounting for 14.2 per cent of the UK’s GVA (Gross value added) the creative industry is one of the fastest growing sectors. (REFERENCE) London in particular is known to be a major creative hub, with a rich and diverse heritage, including 3 top museums and a total of 857 art galleries. With so much to be proud of, it would seem like the industry is expected to grow even further, however there are great challenges that lie ahead. Recent independent economic analysis showed that a “no deal” or a “hard Brexit” scenario would be equate to a loss of 27,000 jobs. (REFERNCE) With a whole myriad of careers to choose from, I chose to report on UX/UI Design and as for the company I went with the tech giant Google.   

Dr. Donald Norman was the person behind the term UX, he first coined it in 1990’s while working s a cognitive scientist for Apple.(reference) UX Design commonly refers to User Experience Design, while UI design stands for User Interface Design. Both of the practises are important to a product and often work in conjunction. However the process and discipline behind them are quite different. UI Design is somewhat closer to graphic design, while UX design is a more technical and analytical field encompassing psychology, research and analytics. As Rahul Varshey from Foster.FM puts it : “…A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

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User experience is still a relatively new concept, there are hundreds of different variations of what exactly UX is, only adding to the confusion for the employers and the wannabe UX Designers. The International Organization of Standardization defines User Experience as : “A person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service”) (Reference) . Through the research for the roles and responsibilities of a UX designer, I’ve concluded that one has to be concerned with the whole design process, rather than focusing on one part. It appears the term “UX Designer” is often used as a blanket term, covering anything UX related, which is as previously mentioned, the confusion arises.

–           First day at a job

–           User Research

–           Design

–           Testing

–           Implementation

First days working at a firm would be spent explaining your roles to the entire team, ensuring that your processes would be easier to implement later on. Starting from development team, you’ll have to demonstrate what they can expect from you, and when, as well as the importance of your role to the product. Secondly, the management has to be aware about the data that you’ll provide at each development stage. Finally, an explanation of how you’ll use the data to enhance the product and how it will increase conversion and ultimately customer satisfaction. It is important to note that whenever you’ll be working as a part of a large team or as a lone wolf, the design process will remain the same and generally will follow an order. At their core, all designer jobs are coming up with solutions, this is just a different façade and a discipline.

The initial stage of any UX project will often start with User Research