Marketing strategies.Def. An organization’s strategy that puts together all of its marketing goals into one complete plan. A proper marketing strategy should be taken from market research and put all attention to the right product mix in order to attain the highest profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. (directory, unknown)The following are the marketing strategies that will be implemented in the launch of our new go pro hero 6 product.Product strategy Most business marketing bosses will make up a clear and realistic product strategy before the launch of a new product into the target market.As it currently stands go pro is the premier portable sports camera in the market, we have already established ourselves as the brand with superior quality both in durability and picture/video quality. We wish to reaffirm this stand point with our all new hero 6. Unlike our previous products that need casing the hero 6 is sleek and seamless as it if fully waterproof and no casing needed. This will put us a foot ahead of our competitors (i.e.) tom-tom who have yet to achieve waterproof cams.In terms of market share go pro currently has monopoly when it comes to action cameras as the graph below shows.  We wish to have increased the current 47% by another 2% by the mid June 2018. Our profits are however suffering despite the overwhelming market share this issue is to be solved by the hero 6 bringing our losses down from 419million to 210 million by midyear 2018 Pricing strategy events aimed at finding a product’s best price, usually including marketing objectives, consumer demand, product quality, competitors’ pricing, market and economic trends.The amount of market share largely defines the price a company can demand for its product. We need to have reached 15million eyes and ears before launch day, through YouTube Facebook and Nike endorsements. We deduce that we will have around 7.29 million more customers in the us alone in the next 12 months. Currently we have sold 10.5 million cameras worldwide.As previously stated the camera has ground breaking water resistance (ceaseless) and our products physical strength is guaranteed.  Our current entry level price is 150USD which is a lot less than what we initially charged for our polycarbonate housing less model which was sold at 400 USD, whilst Sony currently charges its cams for 400usd+.Promotional strategy The target market is people under the age of 40 but it really is a product for everyone. media and entertainment seems to generate the most interest as there are so many channels of reach for people to see our product, some examples are websites TV and magazines which have varying reach. (Fans, 2016)The website below discusses this in much deeper detail   http://customer-profile.com/computers-and-electronics/consumer-electronics/gopro-customer-profile.htmlThe product will come in a variety of colors (from pink brown yellow green) to complement customer character type- to accommodate different preferences. Different memory sizes to accommodate different income ranges. Less memory cheaper, more memory more expensive.Go pro hero6 (12gig)600RMGo pro hero6 (24gig)820rmGo pro hero6 (64gig)1250rm Placement and distribution strategyFirst thing is one has to identify the target market, this can be done through research, through surveys and questionnaires. Or simply go to a research firm give them the product details and they can find out the type of demographic groups that are most probable to buy your product. analysis of the market research to see whether or not you can produce enough goods to meet demand in the local area. If one, we produce quickly enough to meet demand of entire state or nation then we will contact larger distribution firm/networksAnother way of effectively marketing our products while cutting costs is to conduct the research ourselves as well as to make direct sales calls to clients for as long as we can until demand is too large for us to cope alone. (For small businesses)As we have a sizable amount of market share we’ve got a bit of leverage when it comes to bargaining with distributors and shippers. Meaning we can obtain the best possible price for moving our product.Contact retailers and advertising firms within the appropriate sales market. Figure out how much  advertisers will charge to advertise our product in news papers magazines etc. or broadcast media or on websites that your targeted clients are likely to read. You can also figure out how much retailers will charge to store your product and how much interest they will charge for each product sale.