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SEO is by far the most effective method dispensaries and cannabis producers have for generating brand awareness and driving organic traffic to their business. Local residents looking  for a dispensary will search first Google before anything else over 85% of the time. Simply put- You need to be on the first page of the search results if you want any chance at be found by those potential customers. 

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It is a complicated dance of optimizing code and semantic structuring of websites. This is carried out in a variety of ways. The end goal is to present the search engines (and users) your website in such a way that it is recognized as an authority brand. Thus, you climb up the rankings. The search algorithms have many variables to signal trust. This is where a cannabis SEO expert comes in very handy!

Google is in the business of information. This is what has made them the juggernaut they have become. The “Big G” wants to provide the most legitimate answers to people’s problems and questions. If you can be the source of the most up to date and relevant information, served in a flawless manner that both Google and the searcher can scan/read easily… You will be rewarded with higher rankings. Having mentions of your site on other high-authority blogs and sites is also a major ranking factor. A good search engine optimization expert will craft a smart plan to create desirable content and outreach to other sites to achieve this for their client.

What’s Involved in a Search engine optimization campaign?

If one were to write a definitive guide to SEO, it would be an endless encyclopedia. As soon as you finish the first chapter, you would have to go back a rewrite it! The landscape of this business is rapidly changing and only the cunning, forward thinking SEO’s succeed.

In the next series of articles, we will go in depth to the following subjects, but this is a brief rundown of what you can expect to tackle during your campaign.

Keyword Research
Onsite Optimization
Offsite Optimization
Google My Business and Maps Optimization
Content Marketing

I saved content marketing for last since it the single best investment a dispensary (or any business) can make in their online presence. Not only is it excellent for brand awareness, but it also builds amazing authority in the Google’s eyes.

All that said, there is no point in attempting to cut corners with content. This is the voice of your business, and the first thing that many future customers will see. All the content you publish on your website should be original, unique, relevant, and readable. Otherwise people will bore easily, and leave your page for something more interesting!

You must always be adding new content, or updating older content. But ONLY if it is high quality. It is much better to have 1 premium piece of content that will engage readers than ten 5000 word pieces of spun content garbage! In no time, you will see your sites metrics begin to rise along with your rankings.
Search Engine Optimization is a must in any cannabis business’s marketing arsenal. Give us a call with any questions you have!