Robbins explains that the current for of advertisement is symbolic advertisement and is currently taking over the market in the United States. Symbolic advertisement is the social meaning and attachment of a product (Barbaro and Earp). In society you are defined by what you purchase and own otherwise if you don’t have it you are considered to be at the bottom of the social latter. Not only are products being advertised but the significance or values that we impose on a specific product or brand. Children are the most subject to symbolic advertisement because they have so much buying power over their parents. They are subject to being venerable and branded by materialistic items because they are more attached or emotional towards a product.  Child culture is not cheap anymore it is now upscale culture and it is now designer branded (Barbaro and Earp).Cellphones are also a current form of advertisement because it is a  prime selling product that makes children venerable to outside influences (Barbaro and Earp ). With the use of the internet it is a micro target that make the interaction with children personal.
In the documentary Consuming Kids directed by Adriana Barbara and Jeremy Earp, they start by stating, ” Since the end of World War II after the baby boomers there has been of burst of children and we now have over 52 million kids under the age of 12 under the United States .They considered it to be the biggest burst in half a century and for American business and marketers have taken advantage of this opportunity (Barbaro and Earp). A large population growth allows the market to convince children at a young age for the future. The definition of childhood differentiates depending on the culture, generation, and society. During the 1900s childhood was very different from what it it today and as Robbins mentions from his text “the major role of children in a capitalist society was  as workers (Lasch 1977:14ff.).” Although during the 1800s there was no child market, the regulations of child labor occurred retailers began to target children because they were a unique group of consumers. During the 20th century regulations were established from by government restricting child labour. Robbin states, ” Retailers began to take note of psychologist’ discovery of the “natural desire” of “little people” for goods and toys… (pg. 22).” The notion that psychologist made to parents triggered a new industry for toys that served a purpose in education (Robbin 22). By 1926 America became the largest manufactures of toys in the world.
Children have been exposed to influential aspects in society that changed their childhood. Over the years as Robbin states, “”Children have become a main target of advertisers: as one marketing specialty told Wall Street Journal, “even two year olds are concerned about their brand of clothes, and by the age of six are full-out consumers” (pg. 23).” The nag factor is a tactic marketing experts would use to make children desire something an go to their parents to obtain what they want. Children have buying power through their parents due to their persistence. Children are being depicted by marketers because they are tomorrows consumers (Barbaro and Earp ). Marketers are interested in influencing children because they have always been apart of  a consumer culture the difference between back then and current day is the consumption amount spent by parents. Children decide what they want because their parents are influenced easier or else they will make their parents miserable.
Gratification through materialism or to have nice things is not a terrible thing but to confuse it with happiness and satisfaction it not good. With influences from the media and the internet kids are getting older younger and girls along with boys are being taught that they need to be pretty or dominant due to over-sexualized and violent advertisements (Barbaro and Earp). Advertisement that incorporate sugary food, electronics, or specific influences creates a perfect reality in the eyes of a child and it will affect his/hers ability to make decisions. Through child and infant advertisement they will never have the opportunity to explore their creativity because its not real play its an imitation which does everything for them. A child’s development is expressly important for our future generations to come.Children are our future and its important that they have decision making skills. A child should have the right to grow up without getting influenced by marketers. We now have professionals that are child marketing experts. Psychologist, sociologist, and behavioralist are now involved in child advertisement. 
To conclude, The United States is focused on making us a consuming country. Since the 1700s advertisement was starting to develop through the meaning of goods and displays. Advertisement created the consumer as a industry because it would aggressively shape demand and desire. Commodities were transformed into necessities because individuals had an emotional attachment to the product. During the late 70s the federal trade commission wanted to ban child advertisement but the government did not put in much effort. FTC Improvement Act deregulation caused a rise in the advertisement industry. Children are the first ones to be subject to  marketers through television, the internet, and even their parents. Retailers began to take action upon the nagging factor and natural desire on children. Their development  is at risk because they create a social attachment to a product without realizing it. There are no studies that have found that watching television can help children wth their knowledge and development. In fact, television can harm a child and make it difficult to concentrate. Rather than having a child in front of a television interacting face to face to create a social dynamic. In the film Consuming Kids it is discussed by the American Academy of Pediatrics that commercial media is transforming children play and the amount spent playing outside has decreased significantly, which affects their cognitive development. Being able to be creative and empathetic to one another as children is really important for further development. Advertisements cause children just to imitate and not be creative. Parents must be cautious for children development and balance out the development for children. The rights for kids to grow up is important so they can be raised without all the negative influences the media portrays. Children are our future and the education they receive from heir parents is extremely important for our future.