There may be many great bosses
out there who manage the employees, companies and organizations as a whole, but
not many leaders especially great leaders who inspire. Simply, leaders are individuals
who lead a group, team, organization, or country. However, to be called a great
leader, you must inspire your people through your actions and what you believe
in.

The TED talk speech given by
Simon Sinek indicates how great leaders inspire through action, and why some
people or leaders are able to achieve things and lead successfully while others
are not able to do so. The answer to this why question that Mr. Simon
discovered is the world’s simplest idea which he called it “Golden Circle”. Golden
Circle contains three components of “Why, how and what” in which it based on
biology. “What” is the large outside circle, “How” is the middle, and “Why” is
the small inside circle. The “Why” is the inside core point that great leaders
communicate from rather than begin with “What” question to “Why” which is
outside in. Great leaders know its own purpose, cause and belief of what they do.
He also linked this idea “Why” component to human limbic brain part in which it
accountable for all human behaviors and decisions. Moreover, Simon Sinek raised
an example of Apple Company which has successfully lead innovation compared to
its competitors. Apple communicates to its customers from the inside out in
which it begins with why its company does that to how and what. Apple Company
attracts those who believe what it believes. He also discussed the law of
diffusion of innovation which is the principle that explains at what rate that
the new ideas spread among the population. At that point, he illustrated that
the 13% of early adopters is what matter because they are the people who want
to be the first and who believe, and that leads the early majority to follow
them. According to Simon, people don’t buy what you do, they buy why you do it.
So, great leaders are those who begin with “Why” question and inspire other
people around. 

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